15+ years turning messy, high-stakes platforms into intuitive, premium product experiences for AT&T, Comcast, Samsung, eBay, Sony, and founder-led teams. Strategy to shipped, fast, with AI in the loop.
Positioning, brand, market experience, product, and platform.
MLX is acquisition intelligence for people who buy companies. I took it from nothing to a live product with paying users. No agency, no second designer, no handoff.
Systems, products, and AI experiences I've led, from enterprise scale to zero-to-one.
Conversational AI: Xfinity Assistant across voice, chat, SMS and social.
View case study →End-to-end IoT activation across Xfinity Internet and Flex.
View case study →
Booking & Scheduling
Payments & Invoicing
AI Business Partner & CRMBookings, payments, and client follow-ups, run end to end by AI agents and orchestrators.
View case study →Turning real-time signals into predictive, anticipatory product experiences.
Request access →Two enterprise platforms untangled. Silos closed, teams aligned, and AI that shows its sources.
The work lived in inboxes. Now AI ingests and links it, shows where every field came from, and five roles run one operation instead of five versions.
Eight teams, eight vocabularies, one shared model. It aligned them, and made every access decision inspectable.
IdentityMarketing siteHow it works
Use casesTwo registers
Platform
PlatformAcquisition intelligence for people who buy companies. Two case studies: the brand and positioning work, and the product behind the login.
View case study →Cost savings delivered
Activation lift
NPS improvement
Downloads, month one
Hands-on design leadership. Strategy set, work shipped.
I build and lead high-performing product design teams while staying close to the craft. My lane is the "hard stuff": complex, high-stakes products across enterprise and consumer product experiences, made to feel effortless, intuitive, and premium.
AI is woven into how I work, giving you the strategic thinking of a senior leader with the hands-on speed of a small team. U.S. patents. Proven business results.
Learn More About Me & My Approach→Complex Products Made Simple.
Systems thinking, from ambiguity to simplicity.
Journeys, flows, and the real problem under the ask.
A north star and a system teams can build against.
AI-leveraged and fast, concept to interactive proof.
Design systems, measurable results, teams that keep shipping.
Beyond the MVP. I build for the MLE.
Minimum Loved Experience, faster to market with a product customers genuinely value, measured by engagement, validated by customer behavior, and iteratively refined through data.
Higher Adoption + Lower Tech Debt = Better Business Outcomes
The “minimum” isn’t about cutting corners, it’s about identifying the earliest experience that is genuinely valuable enough to create engagement, learning, and business momentum.
Tell me about your product. I read and reply to every message personally.